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System design
Decoding trust
System design
Can we design trust? The question that set the foundation for the system design project and also led us to question and understand the trust based systems which are present in the market.
Mission
To study and decode the role of design in generating trust, to build guidelines that will help build trust in areas of interest, then applying it to tangible areas and study the result.
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Defining trust
Before we could start with out journey, it was important to define what trust is, so we went around asking our peers to give their own interpretation of trust.
Secondary research
The secondary research included reading up articles, books, listening to ted talks. Which helped us set our direction for the primary research, designing trust based experiment etc.
Primary research
It included talking to people, getting in touch with the field professionals to better understand the human behaviour
Impact mapping
The impact mapping dealt with mapping the effect of trust in different sectors such as education, politics, healthcare and all other similar sectors
Experiments
Designing and executing trust based experiments to better understand the behavior of people around us helped us categorize trust into multiple categories.
Potential areas
The impact mapping and experiments contributed in setting up directions with scope of design interventions to build trust.
Ideation
It was time to brainstorm and let the brain loose to come up with all kind of crazy ideas.
Execution
:)
The categorization
After connecting all the dots and mapping all our research, we came up with a few major domains in which trust can be categorized.
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These categories can be subdivided even more based on the factors that build trust.
Awareness based
Influenced trust
Psychological trust
Past experiences
Reputation
Empathy
Feeling of safety
Transparency
Popular opinions
Verifiability
Logic
Star ratings
morality
knowledge of intentions
social media
Percieved trust
Credibility based
Forced trust
Beauty Bias
Authenticity
Lack of options
Consistency
Communication
Conditional
Dependency
Qualifications
Body language
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The brief
Our research led us to the conclusion that people trust in their government the least as compared to other sectors. Hence, the project focuses on a tangible solution that can increase trust in the government by increasing transparency.
About the project
The goa of the app was to drive change in people's perception by using real tangible features discovered in the project.
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